A change is taking place among CMOs across the country.
No longer are they relying on traditional media sources like radio, television, and print materials.
CMOs nationwide are now turning to digital tools.
What are the popular digital tools?
So far, CMOs rely on social advertising, online video, social media, retargeting, and SEO marketing.
However, CMOs need to also use SMS marketing to promote their business.
Why?
Well, here are three reasons why text message marketing is critical for the marketing strategy of a business.
- 97 percent of ALL text messages are opened 15 minutes upon their receipt (Nielsen Mobile, 2012).
- Within an hour, 84 percent of all people will respond to a text message (Nielsen Mobile, 2013).
- 50 percent of people who made a purchase from a retailer did so because of a text message from the company (Mobile Marketer, 2013).
Don’t miss out on the opportunities text message marketing can offer for your business. Start your trial today by logging onto our website.
